Privacy policy

Last Updated: [26/07/2026]

1. Introduction
This Privacy Policy outlines how Culune Apparels LLP (“Company”, “we”, “us”, or “our”) collects, stores, uses, handles, discloses, and protects your personal information whenever you visit, browse, purchase, or interact with our website, mobile application, customer support channels, social media pages, and any other connected services operated by us.

This document helps you understand why we process your data, what information we collect, who we share it with, how we secure it, and what rights you have regarding your personal information.

Please review this policy alongside our Terms and Conditions, Cookie Policy, and any other privacy alerts provided during specific interactions with our platform.

2. Scope
This Privacy Policy applies to all personal information gathered through our website, mobile applications, user registration forms, purchasing and payment processes, product returns, customer service conversations, surveys, marketing activities, and any other channel that connects to this Privacy Policy.

3. Categories of Personal Data Collected
3.1 Account and Identity Details
When you sign up or manage an account on our platform, we may collect information such as your full name, phone number, email address, date of birth, anniversary, login password, and general profile preferences. If you choose to log in through a third-party service (like Google or Facebook), we receive basic verification and profile details as permitted by your account settings on those services.

3.2 Contact and Address Information
When you browse or place an order, we collect delivery details including your full shipping address, billing address, city, state, country, postal pincode, and contact numbers needed to manage your account, deliver orders, and assist with any order queries.

3.3 Purchase and Order History
When you view, buy, cancel, return, or exchange products on our store, we maintain records of your shopping history, cart items, wishlist items, invoice details, chosen payment modes, transaction reference numbers, refund requests, store credits, and any promotional discounts applied.

3.4 Payment Information
To process payments and manage refunds safely, we collect basic transaction details such as payment status, payment method used, and transaction IDs provided by payment gateway partners. We do not store complete debit/credit card numbers or bank credentials on our systems; all financial transactions are handled securely through licensed payment processors.

3.5 Device and Technical Identifiers
When you open or navigate our platform, technical information is recorded automatically. This includes your IP address, browser type, device brand and model, operating system, network connection, language preferences, app version, access times, referring website links, and system activity logs.

3.6 Usage and Preference Data
We collect information about how you interact with our website or app, such as pages viewed, search requests, products added or removed from carts, time spent on the platform, and campaign responses. This helps us customize your shopping experience and improve our product offerings.

3.7 Location Data
We may collect approximate location details based on your IP address, postal pincode, or device indicators. This helps us check delivery availability in your area, calculate applicable taxes, prevent fraud, and manage regional promotions.

3.8 Support and Communication Records
When you contact our customer support team via chat, phone, email, contact forms, or social media, we save records of these communications. This includes your feedback, questions, reviews, and complaints, which we use to resolve issues and train our service staff.

3.9 Logistics and Delivery Information
To ship and deliver your purchases, we process information such as the recipient’s name, complete delivery address, postal pincode, contact number (masked where supported), email address, shipment tracking details, delivery attempt logs, and proof of delivery.

3.10 Sharing Information with Logistics Service Providers
To ensure your orders are delivered smoothly, necessary details like your name, delivery address, pincode, and phone number are shared with third-party courier companies, delivery aggregators, and shipping partners. Contact numbers may be masked during transit where technically feasible to safeguard user privacy.

While we carefully choose our logistics partners and enforce data security standards, these delivery vendors act as independent operators during shipment tasks. We are not liable for unauthorized actions, defaults, or breaches by external delivery services beyond what is strictly required by applicable law.

4. How We Collect Your Data
4.1 Data Provided Directly by You
You provide personal information directly to us when you register an account, log in, verify your email or phone number, save addresses, place orders, complete payments, request returns, write reviews, or speak with customer care.

4.2 Data Collected Automatically Via Technology
We gather usage data automatically using technologies like cookies, SDKs, web server logs, and analytics software when you browse our website or app. This helps us secure user sessions, analyze system performance, and personalize your experience.

4.3 Data Generated During Transactions
Whenever you add items to your cart, apply promo codes, checkout, pay, or request a return, transaction data is generated automatically to process your order and keep legal business records.

4.4 Data Received from Service Providers
We may receive necessary operational data from external partners such as payment gateways, fraud protection tools, analytics platforms, customer support systems, and courier partners to fulfill services smoothly.

4.5 Data Received via Social or Third-Party Logins
If you use third-party tools to sign in to your account, those services share basic authentication and profile data with us according to your permissions on their platforms.

4.6 Data Transmitted Through Shipping Systems
Essential shipping details (name, delivery address, postal code, and contact information) are shared electronically with logistics software and courier services to print package labels and facilitate last-mile delivery.

5. Why We Process Your Data
We process your personal information for straightforward and lawful business purposes:

5.1 Account Setup
Creating and managing your user account, verifying your identity, and helping you recover passwords.

5.2 Platform Experience
Improving store navigation, personalizing product recommendations, and remembering your wishlist or saved cart.

5.3 Order Processing
Confirming order details, processing card or online payments, generating invoices, and applying discounts.

5.4 Delivery Coordination
Packing, shipping, tracking, and completing deliveries, as well as fixing any shipment delays.

5.5 Returns and Refunds
Processing exchange or return requests, issuing store credit/refunds, and arranging reverse pickups.

5.6 Customer Support
Answering your inquiries, fixing complaints, and improving our service quality.

5.7 Fraud and Safety Controls
Spotting, preventing, and investigating fraudulent activities, suspicious accounts, or terms violations.

5.8 Offers and Promotions
Managing promotional coupon codes, store credit balances, referral rewards, and special sales.

5.9 Marketing Communication
Sending news, product alerts, special discounts, and promotional messages based on your preferences.

5.10 Platform Analytics
Analyzing sales trends, testing new app features, fixing technical bugs, and improving site speed.

5.11 Legal and Compliance Obligations
Meeting statutory tax obligations, legal regulations, auditing requirements, and responding to law enforcement authorities.

5.12 End-to-End Service Delivery
Ensuring your shopping journey remains smooth, secure, and helpful from browsing to post-delivery care.

6. Legal Basis and Consent
We collect and handle your personal details based on your explicit consent, contractual requirements (to fulfill your orders), or legitimate business needs (such as fraud prevention).

By using our platform and providing your information, you give free, informed, and unambiguous consent to Culune Apparels LLP to handle, process, and share your data for the purposes described in this Privacy Policy. You can withdraw your consent at any time, though doing so may prevent you from using certain site features or placing orders.

7. Protection of Children’s Privacy
Our platform is intended for users who are at least 18 years old. Individuals under 18 years of age may only use our services under the active supervision and consent of a parent or legal guardian. We do not intentionally collect personal data from minors without parental consent.

8. Cookies and Tracking Tools
We use cookies, SDKs, web beacons, and local browser storage to keep you logged in, save your shopping cart, analyze site traffic, prevent fraudulent activity, and display relevant promotions. You can change your browser settings to turn off non-essential cookies, though some store features may not function properly without them.

  • 9. Data Sharing and Disclosures
    We may share limited personal information with trusted categories of third parties, including:
  • Internal group entities and team members for business operations.
  • Courier agencies, warehouses, and logistics suppliers to deliver your orders.
  • Licensed payment gateways and banking partners to verify and process payments.
  • IT hosting, cloud database, customer management, and analytics service providers.
  • Marketing platforms and ad networks to deliver relevant communication (based on your choices).
  • Legal consultants, financial auditors, and tax advisers.
  • Government agencies, legal bodies, or law enforcement officials when mandatory by law.
  • Corporate buyers or legal entities in case of a business merger, acquisition, or asset transfer.
  • Culune Apparels LLP does not sell your personal information to third parties for money.

10. Cross-Border Data Transfers
Your information is stored primarily in India. However, some of our technology partners or cloud software providers may host data on secure servers in other global locations. Whenever data is transferred internationally, we ensure appropriate security frameworks are in place as required by applicable laws.

11. Data Retention
We retain your personal details only for as long as necessary to complete your orders, resolve customer complaints, maintain accounting and tax records, prevent fraud, and comply with statutory legal requirements. Once data is no longer needed, it is deleted, anonymized, or securely archived.

12. Security Standards
Culune Apparels LLP uses technical, administrative, and physical safety safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. These include encryption, secure server firewalls, restricted staff access, and regular system monitoring. While we work hard to keep your data safe, no online method is 100% immune. You are responsible for keeping your login credentials and password confidential.

13. Security Incident Response
If a technical data incident or unauthorized access attempt occurs, Culune Apparels LLP will promptly evaluate the situation, apply containment steps, fix security gaps, and notify impacted users or regulatory authorities wherever required by law.

14. Your Individual Data Rights
Subject to local privacy laws, you have rights regarding your personal data. These include requesting access to your data, correcting inaccurate or outdated details, asking for data deletion, withdrawing previously given consent, or raising concerns. You can submit data requests through our official contact details.

15. Marketing Messages and Opt-Out
We may send you marketing announcements via email, SMS, push notifications, or messaging channels like WhatsApp. If you no longer wish to receive promotional updates, you can click the "unsubscribe" link in our messages or adjust your account notification settings. Essential transaction messages (like order confirmations) will still be sent.

16. Third-Party Web Links
Our app or website may include links to third-party portals, payment pages, or social media platforms. Culune Apparels LLP does not control and is not responsible for the privacy practices or content of external websites. We encourage you to read their privacy policies separately.

17. Updating Our Privacy Policy
We may revise or update this Privacy Policy from time to time to adapt to new legal rules, tech developments, or changes in our business. The updated policy version will always be published on our platform with a revised date.

18. Account Deletion Process
You can request the deletion of your account at any time through our app/website settings or by reaching out to our support team. Once requested, CULUNE will remove or anonymize your personal account data, except for specific transaction, legal, tax, or fraud-prevention records that we are legally required to retain.

19. Changes to Terms & Updates
We continuously review our operational practices. Any changes made to how we collect or process personal data under this policy will be updated transparently on this page.

20. Questions and Contact Details
If you have questions, feedback, or grievance complaints regarding this Privacy Policy or how your personal information is handled, please reach out to us using the contact details provided on our platform.