Terms of service

Introduction & Platform Disclaimer

Welcome to CULUNE.

This document is an electronic record published in accordance with the provisions of the Information Technology Act, 2000, and applicable rules regarding digital intermediaries. As an automated computer-generated record, it does not require physical or digital signatures.

These Terms of Use govern your access, browsing, registration, and overall usage of our website, mobile application, customer service tools, and associated digital services (collectively referred to as the “Platform”).

The Platform is owned, operated, and managed by Culune Apparels LLP (hereinafter referred to as “CULUNE”, the “Company”, “We”, “Us”, or “Our”).

Throughout these Terms, the expressions “You”, “Your”, or “User” refer to any individual or legal entity accessing or using the Platform. If the user is a minor or lacks legal capacity to contract under governing laws, usage must occur under the supervision of a parent or legal guardian who accepts full liability on their behalf.

By using or placing an order on our Platform, you confirm that you have read, understood, and agreed to these Terms of Use along with all linked policies, including our Privacy Policy, Return & Refund Policy, and Shipping Policy. This forms a legally binding agreement between you and CULUNE.

Specific services or campaigns may feature additional terms. In case of any contradiction, service-specific conditions shall prevail over these general Terms.

We reserve the right to revise, update, or modify these Terms at any time without prior individual notice. Your continued access to the Platform after updates are posted signifies your acceptance of the revised Terms.

Subject to your compliance with these Terms, Culune Apparels LLP grants you a limited, personal, revocable, non-transferable, and non-exclusive right to access and use the Platform for lawful retail shopping purposes.

If you do not agree with any part of these Terms or linked policies, please discontinue using the Platform immediately.

Part A – Terms and Conditions
Last Updated: [26/07/2026]

 

1. Acceptance of Terms
These Terms and Conditions (“T&C”) apply across all websites, applications, and digital touchpoints operated by Culune Apparels LLP under the brand name CULUNE. We prioritize user privacy, data security, and confidentiality in line with applicable electronic commerce regulations and data protection laws. By using our services, you accept our standard operational practices and terms.

 

2. User Eligibility & Assurances
By using this Platform, you confirm that you are legally competent to enter into binding contracts under local law. Minors under 18 years of age may only browse or purchase under the guidance and consent of a parent or guardian. You promise that all registration details, delivery addresses, and contact credentials provided by you are correct, accurate, and current. Culune Apparels LLP is not liable for issues resulting from incorrect information supplied by the user, and we reserve the right to suspend accounts containing false details.

 

3. Platform Nature & Services
Culune Apparels LLP operates an e-commerce catalog featuring apparel, footwear, accessories, and lifestyle goods. We reserve the absolute right to change, update, pause, or withdraw any product, feature, or offer at our discretion without prior notice. Availability of items or features today does not guarantee their permanent availability in the future.

 

4. Account Security & Registration
Certain shopping or tracking features require creating an account. You are responsible for keeping your credentials, passwords, linked phone numbers, and OTPs confidential. Actions performed through your account are considered authorized by you unless reported immediately as fraudulent. Accounts suspected of misuse or policy breach may be suspended.

 

5. Product Representation & Descriptions
We make every effort to display product colors, fabrics, fits, and finishes accurately. However, exact appearances may vary slightly depending on your mobile or computer screen settings, photography lighting, or minor manufacturing variances. Visuals are provided for illustrative purposes only, and minor variances are not classified as manufacturing flaws. All listed items are subject to stock availability and warehouse fulfillment limits.

 

6. Pricing & Taxes
All prices are displayed in Indian Rupees (INR) unless indicated otherwise. Applicable taxes, shipping fees, or payment processing surcharges are shown at checkout. In the event of an unintended technical error resulting in incorrect pricing or listing errors, we reserve the right to cancel affected orders and issue a complete refund for payments already collected.

 

7. Order Confirmation & Acceptance
Placing an order constitutes your purchase request. Order receipts or invoice emails do not represent final order acceptance. Culune Apparels LLP reserves the right to accept or decline any order due to stock limits, delivery constraints, pricing mistakes, or suspected fraudulent activity.

 

8. Payment Processing
Payments can be completed using authorized methods including credit/debit cards, UPI, net banking, mobile wallets, or Cash on Delivery (COD) where available. Transactions may also be governed by third-party payment gateway rules. Culune Apparels is not responsible for transaction failures caused by banking network timeouts, insufficient funds, or third-party gateway technical errors.

 

9. Shipping & Delivery
Estimated delivery dates shown on the platform are indicative. Actual shipping times depend on pin code serviceability, weather conditions, logistics operations, public holidays, or unforeseen events. Risk of loss and product title pass to you upon successful delivery to your specified shipping address.

 

10. Loyalty & Promotional Programs
CULUNE may introduce customer reward programs, referral perks, or cashback incentives from time to time. Participation in any such program is subject to specific campaign guidelines published on the Platform. We reserve the right to alter, pause, recalculate, or terminate reward points, benefits, or promotional features if abuse, fraud, or system glitches are identified. Reward points carry no monetary value outside of approved platform redemptions and may feature strict expiration dates.

 

11. Returns, Exchanges, Shipping Fees, Cancellations, and Refunds

Returns
Customers may initiate a return request through the CULUNE website within seven (7) days from the date of successful delivery of the product.

To be eligible for a return, the product must be unused, unwashed, unworn, undamaged, and returned in its original condition with all original tags, packaging, accessories (where applicable), and proof of purchase.

Products falling under hygiene-sensitive categories, including innerwear and certain accessories, as well as products purchased under special promotional offers, including Buy One Get One ("BOGO") offers, clearance sales, or products marked as non-returnable, shall not be eligible for return unless otherwise required under applicable law.

CULUNE strives to maintain a fair and efficient returns process. Accounts demonstrating an unusually high frequency of returns, repeated refusals of deliveries, or suspected misuse of the return facility may be subject to additional verification, return restrictions, or return handling charges, as determined by CULUNE for operational efficiency.

Where reverse pickup is unavailable due to pincode serviceability limitations or logistical constraints, customers may be required to self-ship the product to the address communicated by CULUNE. Self-shipping charges of up to ₹120 shall be reimbursed upon submission of a valid courier receipt and successful verification of the returned product. Any additional reimbursement may be provided solely at the discretion of CULUNE.

Exchanges
Customers may initiate an exchange request through the CULUNE website within seven (7) days from the date of successful delivery.

Exchanges shall be permitted only for size changes, subject to product availability. Requests for exchange on account of colour, style, pattern, design, fit preference, or any other personal preference shall not be accepted.

To qualify for an exchange, products must be unused, unwashed, unworn, undamaged, and returned in their original condition with all original tags, packaging, accessories, and proof of purchase.

Products falling within hygiene-sensitive categories, including innerwear and selected accessories, as well as products purchased under promotional offers, including Buy One Get One ("BOGO") offers, clearance sales, or products specifically marked as non-exchangeable, shall not be eligible for exchange.

The replacement product shall not be dispatched at the time of return pickup. Upon successful pickup and quality verification of the original product, typically within two (2) to three (3) business days, the replacement product shall be processed and shipped in accordance with CULUNE's standard delivery timelines.

Shipping Fees
Shipping charges, where applicable, shall be displayed during checkout prior to payment confirmation.

CULUNE may offer free shipping on selected products, promotional campaigns, or orders meeting the prescribed minimum purchase value, subject to applicable terms and conditions.

Shipping charges may vary depending upon delivery location, shipping method, promotional offers, order value, or other operational considerations.

CULUNE reserves the right to revise, modify, or discontinue shipping charges at its sole discretion. Any revised shipping charges shall apply prospectively and shall be displayed on the website prior to order confirmation.

Order Cancellation
Orders may be cancelled through the CULUNE website within one (1) hour from the time of successful order placement, provided that the order has not been packed, processed, or dispatched.

Once an order has entered the packing process or has been handed over to the logistics partner for shipment, cancellation shall no longer be permitted.

Where an order is successfully cancelled prior to dispatch, any eligible refund shall be processed in accordance with this Policy.

Cash on Delivery (COD) Fee
Cash on Delivery ("COD") orders may be subject to a convenience fee of up to ₹100. Such fee may be applied selectively and may not be applicable to all orders.

Where applicable, the COD convenience fee shall be displayed during checkout before the customer confirms the order.

CULUNE reserves the right to introduce, modify, waive, or discontinue COD charges at any time without prior notice.

Refunds and Governing Policy
Approved refunds in respect of eligible cancellations and verified returns shall ordinarily be processed within seven (7) banking days from the date of confirmation of such refund by CULUNE, subject to successful return verification, product inspection, and compliance with the applicable Returns, Exchanges, Shipping Fees, Cancellations, and Refunds Policy.

Where a return or refund request is disputed, found to be non-compliant, fraudulent, or requires additional review, investigation, or verification, CULUNE reserves the right to delay, withhold, adjust, or reject the refund in accordance with this Policy and applicable laws.

Refunds shall be initiated through the original payment method used at the time of purchase. The actual time taken for the refunded amount to reflect in the customer's account shall depend upon the policies and processing timelines of the respective bank, card issuer, payment gateway, or financial institution.

This Returns, Exchanges, Shipping Fees, Cancellations, and Refunds Policy shall be governed by and construed in accordance with the laws of India.

Any dispute arising out of or relating to this Policy shall be subject to the exclusive jurisdiction of the competent courts located in Gujarat, India, unless otherwise required under applicable law.

CULUNE reserves the right to amend, revise, suspend, or discontinue any part of this Policy at any time without prior notice. Any modifications shall become effective immediately upon publication on the CULUNE website and shall apply prospectively. Customers are encouraged to review this Policy periodically before placing an order.

 

12. Coupons & Promotional Discounts
Promotional vouchers, coupon codes, and store credits must be used in accordance with campaign terms. We reserve the right to cancel orders or revoke discount redemptions in cases of coupon misuse, account cloning, code exploitation, or technical errors.

 

13. Acceptable Platform Use
You agree not to engage in unlawful, deceptive, or disruptive behavior while using our Platform. You must not upload viruses, scrape content, place fake orders, manipulate reviews, attempt unauthorized server access, reverse engineer site software, or infringe on third-party rights.

 

14. Customer Submissions & Reviews
When you post reviews, feedback, photos, or comments ("User Content") on our Platform, you grant CULUNE a worldwide, royalty-free, perpetual license to use, display, reproduce, and publish that content for marketing and operational purposes. You confirm that you own the rights to any submitted content and that it does not violate third-party privacy or intellectual property rights. We reserve the right to remove offensive or misleading reviews without prior notice.

 

15. Intellectual Property Rights
All platform materials—including brand names, logos, original designs, software code, photographs, banners, product text, and UI layouts—are owned by or licensed to Culune Apparels LLP and protected under trademark and copyright laws. Unauthorized copying, distribution, or commercial exploitation of site content is strictly prohibited.

 

16. External Links & Third-Party Platforms
Our platform may display links to external websites, social media networks, or payment gateways. Culune Apparels does not monitor or control external sites and is not responsible for their privacy policies, service quality, or content. Orders placed through external marketplaces are subject to those specific platforms' policies.

 

17. Disclaimer of Warranties
The Platform and all listed merchandise are provided on an "as is" and "as available" basis without implied warranties of any kind. While we aim for smooth performance, we do not guarantee uninterrupted site access, error-free code, or immediate resolution of technical bug fixes.

 

18. Limitation of Liability
To the maximum extent permitted under applicable law, CULUNE and its partners shall not be held liable for any indirect, incidental, special, or consequential damages, including lost profits, data corruption, or business disruption arising from platform use. Our cumulative financial liability for any claim shall not exceed the amount paid by you for the specific product order giving rise to the claim.

 

19. Indemnification
You agree to defend, indemnify, and hold harmless Culune Apparels LLP, its partners, employees, and agents from any claims, damages, liabilities, losses, or legal costs arising out of your misuse of the Platform, breach of these Terms, or violation of any third-party rights.

 

20. Account Suspension & Termination
We reserve the right to restrict, suspend, or terminate your account or cancel pending orders without notice if we detect suspicious transactions, return policy abuse, payment fraud, account cloning, or breach of these Terms of Use.

 

21. Force Majeure
CULUNE shall not be responsible for delivery delays or failure to perform obligations caused by events beyond our reasonable control. These include natural disasters, floods, fires, epidemics, strikes, governmental restrictions, power outages, transportation disruptions, cyberattacks, or courier network shutdowns.

 

22. Governing Law & Dispute Resolution
These Terms shall be interpreted and governed in accordance with the laws of India. Any legal disputes or claims arising out of your use of the Platform shall be subject to the exclusive jurisdiction of the competent courts in India.

 

23. Customer Service & Grievances
We maintain an accessible customer grievance redressal process. Complaints regarding orders, refunds, quality, or payments will be acknowledged within 48 hours of receipt and aimed to be resolved within 30 days. Unresolved matters may be escalated through statutory consumer protection channels.

 

24. Policy Modifications
We periodically revise these Terms to stay aligned with legal regulations and business operational updates. Revised versions will be published on the Platform with an updated "Last Updated" date. Continued platform use implies acceptance of the revised Terms.

 

25. Fraud Alert & Cybersecurity Awareness
Culune never calls, emails, or messages customers requesting advance payments, extra delivery charges, bank card details, OTPs, or any financial transaction after an order has been successfully placed.

Please stay cautious and do not respond to suspicious calls, fraudulent messages, or phishing links. If you encounter any fake or suspicious activity claiming to represent our brand:

  1. Report the incident immediately to the National Cyber Crime Helpline by calling 1930 or filing a complaint online at https://cybercrime.gov.in.
  2. Once your complaint is registered, please reach out to our team at support@culune.com with your cybercrime complaint reference number so we can investigate and assist you.

 

26. Severability & Entire Agreement
These Terms, along with our Privacy Policy and linked store policies, constitute the complete agreement between you and CULUNE. If any provision is deemed invalid or unenforceable by a court, the remaining sections shall stay in full force and effect.

 

27. Font & Assets Copyright
All custom typography, design templates, software assets, and visual artwork used across the Platform are fully licensed or owned by CULUNE.

 

28. Official Websites
The official digital properties operated by the Company include [www.culune.com].

 

29. Grievance Officer & Contact Details
For any complaints, legal queries, or formal notices regarding these Terms, please contact our designated Grievance Officer using the details below:

Mahendra Kumar
Designation: Lead Head
Email: grievance@culune.com
CULUNE APPARELS LLP
Registered Address: 16, Sitaramnagar, Dharam Nagar Road, A.K. Road, Surat, Gujarat, India – 395008
Working Hours: Monday to Friday (10:00 AM to 5:00 PM IST)


Part B – Privacy Policy
Last Updated: [26/07/2026]

1. Introduction
This Privacy Policy outlines how Culune Apparels LLP (“Company”, “we”, “us”, or “our”) collects, stores, uses, handles, discloses, and protects your personal information whenever you visit, browse, purchase, or interact with our website, mobile application, customer support channels, social media pages, and any other connected services operated by us.

This document helps you understand why we process your data, what information we collect, who we share it with, how we secure it, and what rights you have regarding your personal information.

Please review this policy alongside our Terms and Conditions, Cookie Policy, and any other privacy alerts provided during specific interactions with our platform.

2. Scope
This Privacy Policy applies to all personal information gathered through our website, mobile applications, user registration forms, purchasing and payment processes, product returns, customer service conversations, surveys, marketing activities, and any other channel that connects to this Privacy Policy.

3. Categories of Personal Data Collected
3.1 Account and Identity Details
When you sign up or manage an account on our platform, we may collect information such as your full name, phone number, email address, date of birth, anniversary, login password, and general profile preferences. If you choose to log in through a third-party service (like Google or Facebook), we receive basic verification and profile details as permitted by your account settings on those services.

3.2 Contact and Address Information
When you browse or place an order, we collect delivery details including your full shipping address, billing address, city, state, country, postal pincode, and contact numbers needed to manage your account, deliver orders, and assist with any order queries.

3.3 Purchase and Order History
When you view, buy, cancel, return, or exchange products on our store, we maintain records of your shopping history, cart items, wishlist items, invoice details, chosen payment modes, transaction reference numbers, refund requests, store credits, and any promotional discounts applied.

3.4 Payment Information
To process payments and manage refunds safely, we collect basic transaction details such as payment status, payment method used, and transaction IDs provided by payment gateway partners. We do not store complete debit/credit card numbers or bank credentials on our systems; all financial transactions are handled securely through licensed payment processors.

3.5 Device and Technical Identifiers
When you open or navigate our platform, technical information is recorded automatically. This includes your IP address, browser type, device brand and model, operating system, network connection, language preferences, app version, access times, referring website links, and system activity logs.

3.6 Usage and Preference Data
We collect information about how you interact with our website or app, such as pages viewed, search requests, products added or removed from carts, time spent on the platform, and campaign responses. This helps us customize your shopping experience and improve our product offerings.

3.7 Location Data
We may collect approximate location details based on your IP address, postal pincode, or device indicators. This helps us check delivery availability in your area, calculate applicable taxes, prevent fraud, and manage regional promotions.

3.8 Support and Communication Records
When you contact our customer support team via chat, phone, email, contact forms, or social media, we save records of these communications. This includes your feedback, questions, reviews, and complaints, which we use to resolve issues and train our service staff.

3.9 Logistics and Delivery Information
To ship and deliver your purchases, we process information such as the recipient’s name, complete delivery address, postal pincode, contact number (masked where supported), email address, shipment tracking details, delivery attempt logs, and proof of delivery.

3.10 Sharing Information with Logistics Service Providers
To ensure your orders are delivered smoothly, necessary details like your name, delivery address, pincode, and phone number are shared with third-party courier companies, delivery aggregators, and shipping partners. Contact numbers may be masked during transit where technically feasible to safeguard user privacy.

While we carefully choose our logistics partners and enforce data security standards, these delivery vendors act as independent operators during shipment tasks. We are not liable for unauthorized actions, defaults, or breaches by external delivery services beyond what is strictly required by applicable law.

4. How We Collect Your Data
4.1 Data Provided Directly by You
You provide personal information directly to us when you register an account, log in, verify your email or phone number, save addresses, place orders, complete payments, request returns, write reviews, or speak with customer care.

4.2 Data Collected Automatically Via Technology
We gather usage data automatically using technologies like cookies, SDKs, web server logs, and analytics software when you browse our website or app. This helps us secure user sessions, analyze system performance, and personalize your experience.

4.3 Data Generated During Transactions
Whenever you add items to your cart, apply promo codes, checkout, pay, or request a return, transaction data is generated automatically to process your order and keep legal business records.

4.4 Data Received from Service Providers
We may receive necessary operational data from external partners such as payment gateways, fraud protection tools, analytics platforms, customer support systems, and courier partners to fulfill services smoothly.

4.5 Data Received via Social or Third-Party Logins
If you use third-party tools to sign in to your account, those services share basic authentication and profile data with us according to your permissions on their platforms.

4.6 Data Transmitted Through Shipping Systems
Essential shipping details (name, delivery address, postal code, and contact information) are shared electronically with logistics software and courier services to print package labels and facilitate last-mile delivery.

5. Why We Process Your Data
We process your personal information for straightforward and lawful business purposes:

5.1 Account Setup
Creating and managing your user account, verifying your identity, and helping you recover passwords.

5.2 Platform Experience
Improving store navigation, personalizing product recommendations, and remembering your wishlist or saved cart.

5.3 Order Processing
Confirming order details, processing card or online payments, generating invoices, and applying discounts.

5.4 Delivery Coordination
Packing, shipping, tracking, and completing deliveries, as well as fixing any shipment delays.

5.5 Returns and Refunds
Processing exchange or return requests, issuing store credit/refunds, and arranging reverse pickups.

5.6 Customer Support
Answering your inquiries, fixing complaints, and improving our service quality.

5.7 Fraud and Safety Controls
Spotting, preventing, and investigating fraudulent activities, suspicious accounts, or terms violations.

5.8 Offers and Promotions
Managing promotional coupon codes, store credit balances, referral rewards, and special sales.

5.9 Marketing Communication
Sending news, product alerts, special discounts, and promotional messages based on your preferences.

5.10 Platform Analytics
Analyzing sales trends, testing new app features, fixing technical bugs, and improving site speed.

5.11 Legal and Compliance Obligations
Meeting statutory tax obligations, legal regulations, auditing requirements, and responding to law enforcement authorities.

5.12 End-to-End Service Delivery
Ensuring your shopping journey remains smooth, secure, and helpful from browsing to post-delivery care.

6. Legal Basis and Consent
We collect and handle your personal details based on your explicit consent, contractual requirements (to fulfill your orders), or legitimate business needs (such as fraud prevention).

By using our platform and providing your information, you give free, informed, and unambiguous consent to Culune Apparels LLP to handle, process, and share your data for the purposes described in this Privacy Policy. You can withdraw your consent at any time, though doing so may prevent you from using certain site features or placing orders.

7. Protection of Children’s Privacy
Our platform is intended for users who are at least 18 years old. Individuals under 18 years of age may only use our services under the active supervision and consent of a parent or legal guardian. We do not intentionally collect personal data from minors without parental consent.

8. Cookies and Tracking Tools
We use cookies, SDKs, web beacons, and local browser storage to keep you logged in, save your shopping cart, analyze site traffic, prevent fraudulent activity, and display relevant promotions. You can change your browser settings to turn off non-essential cookies, though some store features may not function properly without them.

  • 9. Data Sharing and Disclosures
    We may share limited personal information with trusted categories of third parties, including:
  • Internal group entities and team members for business operations.
  • Courier agencies, warehouses, and logistics suppliers to deliver your orders.
  • Licensed payment gateways and banking partners to verify and process payments.
  • IT hosting, cloud database, customer management, and analytics service providers.
  • Marketing platforms and ad networks to deliver relevant communication (based on your choices).
  • Legal consultants, financial auditors, and tax advisers.
  • Government agencies, legal bodies, or law enforcement officials when mandatory by law.
  • Corporate buyers or legal entities in case of a business merger, acquisition, or asset transfer.
  • Culune Apparels LLP does not sell your personal information to third parties for money.

10. Cross-Border Data Transfers
Your information is stored primarily in India. However, some of our technology partners or cloud software providers may host data on secure servers in other global locations. Whenever data is transferred internationally, we ensure appropriate security frameworks are in place as required by applicable laws.

11. Data Retention
We retain your personal details only for as long as necessary to complete your orders, resolve customer complaints, maintain accounting and tax records, prevent fraud, and comply with statutory legal requirements. Once data is no longer needed, it is deleted, anonymized, or securely archived.

12. Security Standards
Culune Apparels LLP uses technical, administrative, and physical safety safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. These include encryption, secure server firewalls, restricted staff access, and regular system monitoring. While we work hard to keep your data safe, no online method is 100% immune. You are responsible for keeping your login credentials and password confidential.

13. Security Incident Response
If a technical data incident or unauthorized access attempt occurs, Culune Apparels LLP will promptly evaluate the situation, apply containment steps, fix security gaps, and notify impacted users or regulatory authorities wherever required by law.

14. Your Individual Data Rights
Subject to local privacy laws, you have rights regarding your personal data. These include requesting access to your data, correcting inaccurate or outdated details, asking for data deletion, withdrawing previously given consent, or raising concerns. You can submit data requests through our official contact details.

15. Marketing Messages and Opt-Out
We may send you marketing announcements via email, SMS, push notifications, or messaging channels like WhatsApp. If you no longer wish to receive promotional updates, you can click the "unsubscribe" link in our messages or adjust your account notification settings. Essential transaction messages (like order confirmations) will still be sent.

16. Third-Party Web Links
Our app or website may include links to third-party portals, payment pages, or social media platforms. Culune Apparels LLP does not control and is not responsible for the privacy practices or content of external websites. We encourage you to read their privacy policies separately.

17. Updating Our Privacy Policy
We may revise or update this Privacy Policy from time to time to adapt to new legal rules, tech developments, or changes in our business. The updated policy version will always be published on our platform with a revised date.

18. Account Deletion Process
You can request the deletion of your account at any time through our app/website settings or by reaching out to our support team. Once requested, CULUNE will remove or anonymize your personal account data, except for specific transaction, legal, tax, or fraud-prevention records that we are legally required to retain.

19. Changes to Terms & Updates
We continuously review our operational practices. Any changes made to how we collect or process personal data under this policy will be updated transparently on this page.

20. Questions and Contact Details
If you have questions, feedback, or grievance complaints regarding this Privacy Policy or how your personal information is handled, please reach out to us using the contact details provided on our platform.